ALBAWBA - Korean developer Shift Up received heavy criticism after releasing an entirely AI-generated music video to promote its upcoming game, Stellar Blade: Blood Rain.
The music video was published on the developer's official YouTube account and starred the game's main character, Evie. Fans quickly noticed AI's uncanny and inaccurate visuals, including Evie's facial expressions.
YouTube states that "Sounds or visuals were altered or fully generated." Shift Up also revealed at the end of the video, "This video was created using the game resource from Stellar Blade: Bloodrain and regenerated with AI support."
Stellar Blade 2 under fire over 'AI slop' music video, fans call off pre-orders
Titled "Wanna be in LOVE," the song takes heavy inspiration from K-pop music but features Japanese lyrics. At the end of the video, an AI-generated version of Shift Up's crew were captured interacting with Evie.
Reception to the music video has been largely negative, with many fans taking to social media to call it "AI Slop."
A fan wrote, "Just trying to make a point here. We give money to devs for there creative work, not AI slop. I could make this in 30 seconds." Another wrote, "They really thought they were cooking with this AI slop,” one person commented."
"Bayonetta did it 16 years ago without AI, using in game models and with way less budget than Stellar Blade...."
Shift Up announced Stellar Blade: Blood Rain at Summer Game Fest on June 5, 2026, but fans might not see it released until late 2027 or 2028.
According to IGN, CEO of SHIFT UP Corporation Hyung-tae Kim has been a strong advocate of AI in game development. He recently said, "We devote around 150 people to a single game, but China puts in between 1,000 to 2,000. We lack the capacity to compete, both in terms of quality and volume of content."
Hyun-tae Kim also claims that AI would not cause job losses, but would make an employee more valuable because "one person can perform the work of 100 people."
