Nissan Jordan Wraps Up Traffic Awareness Campaign for School Students with a Carnival
Bustami & Saheb Trading Co. LTD (BSTC), the exclusive dealers of Nissan in Jordan, wrapped up its traffic awareness campaign (Safety with Nissan) for school students with a carnival at Action Target, comprising various fun-filled activities like competitions, games, and prizes, and organized by Interactev.
During the carnival, Nissan gave test drives of a number of its cars, especially the latest models, like the new Murano which is appearing for the first time in Jordan. This move allowed participants the chance to experience for themselves Nissan’s wide range of possibilities and to enjoy the exceptionality and distinctiveness that characterizes each Nissan car.
BSTC included a number of activities especially geared towards children, including a jumping castle, “Tele Match,” and face painting, in addition to distributing gifts and toys. The carnival also had a Road Circuit for children to get the feel of driving in their mini cars, moving traffic signs, pedestrian walkway, and traffic lights, at the end of which they received a “Road Circuit” driving license, all as part of BSTC’s efforts to bring a smile to their innocent faces and joy into their hearts.
Those attending the event were able to enjoy the artistic activities which were presented by the Star Academy stars. A number of lucky participants won trips to Paris, Malta, and Sharm El Sheikh, in addition to various prizes from the Company.
Commenting on this campaign, CEO of BSTC, Mr. Imad Bustami said, “Through sponsoring this campaign which places special importance on community- and child-oriented initiatives, we, at Nissan Jordan, aim at increasing children’s traffic awareness and introducing the fundamentals of safe driving and traffic rules and regulations.” He added, “We sincerely hope that, through this campaign, we have contributed to instilling the basics of road safety in our children, bringing into the limelight the necessary traffic culture that leads to safe driving, thereby saving the precious lives of each and every member of the community.”
Press Release
It is important to note that Bustami & Saheb Trading Co. LTD (BSTC) is fully equipped with the facilities and professional work force needed to deliver world-class standards and service. Bustami & Saheb Trading Co. LTD, teaming up with NISSAN, represents a milestone in the Middle East retailer market. This partnership led to the launch of a showroom displaying various models, a system that deeply incorporates marketing, sales, after sales, and service optimum plans ensuring the maximum satisfaction and protection of our most valuable asset, the customers.
© 2009 Al Bawaba (www.albawaba.com)
